Showing posts with label jamaican blue mountain. Show all posts
Showing posts with label jamaican blue mountain. Show all posts

Wednesday, December 3, 2008

Don't Call it a Comeback!!

Well at least not THAT kind of comeback! --->

It has been 5 long months of no FCN blog posts. I'm posting today to let everyone know that we're officially back! I apologize for my lack of attention to the blog for the past season, but I have a great excuse, I promise: I got married. In October, months of planning (and perhaps years of anticipation) came together and my wife and I tied the knot. Now, after a brief respite, it's time to return to work full time, and get back to updating our customers and friends as to what's been going on in our warehouse.

Over the next few weeks I'll be making a lot of posts, catching people up on what we've been up to. We have some new coffees, and some old faves are back in stock. We also serve our coffees in about 15 new locations, so I'll be updating the map and letting everyone know where they can get a cup o' Joe. In the meantime, for any of our Jamaican fans, we have put Moy Hall on sale for $39.99 until Friday evening. This is the beginning of our Holiday sales run, where we feature discounts on different coffees or gift packages until the new year, allowing our customers to send something to that special someone far away.

Enjoy the Jamaican, and cya soon...

Best,
Matt

Tuesday, June 3, 2008

Father's Day Specials and New Coffee!!

Joe and I have been working away for the past week and I suddenly realized this morning that I haven't posted on here to let everyone know what the heck we've been up to.

First off, we're going to do some nice sales for Father's Day. Dad's are cool, and they deserve something nice for "their day." Our best coffee, Jamaican Moy Hall, is going on 15% sale, and we're also going to put the Organic Gift Pack 20% off, until the Sunday of Father's Day. Order now and we'll make sure your dad gets it before the holiday!!

We also have a new coffee that we're excited to announce: the Organic El Salvador. This is a great coffee that we haven't had in 2 years, and this time it's Fair Trade, too. It was one of our best sellers, and it was replaced by the "El Salvador" minus the organic. Finally we've got it back and we're releasing it for sale today. In the next few weeks we'll be putting the old El Salv on sale while we move on to only sell the organic/Fair Trade version. Check it out!

Lastly, I'll be @ Fresh Market/Cheese Traders in Burlington Friday afternoon, and Natural Provisions in Williston giving away coffee. Julie will be @ L.A.C.E in Barre on Sunday doing the same. Come say hi and drink some coffee with us if you're in the area!

Best,
Matt

Saturday, April 19, 2008

VII






There is a new addition to the Fresh Coffee Now family! His name is VII (Seven!) and he is an English Bulldog. Joe got him about a week ago, and he has since move into our office, and spends much of his life curled up, sleeping under my desk. My fiance has been trying to convince me to get a puppy, and I've held out until now. VII might just put me over the edge, however, as he is pretty much the cutest and coolest thing I've seen in a long time.

It's looking like it will be a good spring and summer here. We've got a new employee (Julia) and a puppy, and finally it's warm and sunny. I can't complain one bit!



In coffee news: we're looking forward to doing some major advertising on the FCN website starting in May. We might put Jamaican Blue Mountain coffee on sale for a couple weeks, and do some discounts on select gift packages.

Locally, City Market and Hunger Mtn. Coop are both serving our Mexico coffee as their Ice Coffee in their deli section. We will begin selling coffee in bulk bins at Fresh Market on Pine Street this Monday, and Outer Space, across the street from our warehouse, is now serving a couple coffees by the pump pot. I will post more about them next week...

Enjoy the weekend!
Matt

Thursday, February 28, 2008

Leap Year Sale!

Leap Year only happens once every 4 years, and we've decided to do some deep discounts to celebrate the occasion. Visit www.freshcoffeenow.com for the remainder of the month: Jamaican Blue Mountain Moy Hall is on sale, and we are taking 29% off of all our organic coffees.

Enjoy!
Matt

Tuesday, January 8, 2008

We're Moving!

Happy 2008 to all of our loyal customers! Freshcoffeenow.com is excited to announce that next Monday we are moving our roasting center to Burlington! For those of you from far away places, Burlington is the town that is next door to Winooski, our current location. It is the largest town in our small state, and it will be a great place for us to operate in. For starters, we have about twice as much room to warehouse coffee. We also wont have to walk down 25 steep stairs when getting coffee to and from our roaster.

For the customer, the biggest difference is that we won't run out of coffee as often (although certain Fair Trade co operatives, and Jamaican coffees will still be hard to find). We also won't be bothered with the restaurant that was above the old roasting facility, allowing us to focus more on coffee, our website and the wholesale business. This should make everything a bit smoother, and our jobs a bit more fun.

Here's some "before" pics of the new space. Look for more pictures next week as we install the roaster and bring over some coffee!

Saturday, November 10, 2007

The Blog is Back!


Hello fans of Fresh Coffee! I realized last week that neither Joe nor I had made a post to the blog in over a month, so I decided to post an update on what’s been going on here in Vermont. Rest assured we didn’t forget about you, we have just been busy trying to make changes to our website.

I guess the most important (and evident) thing we’ve been working on is the new website, www.freshcoffeenow.com. With the help of our web development team, EpikOne, we’ve built a new website, which we feel looks a lot better, and is easier to use for both our clients, and Joe and I. The site launched about 6 weeks ago, and has been going through a testing phase. We think we have worked out all the glitches, and recommend that everyone tries the site!

Some other things we’ve been working on are holiday gift options. We’ve always sold gift packages, but this year at the request of some of our customers, we are in the process of adding some new features. The gift packages will now come in nice, round wicker trays, and a gift card, making them a better looking present. Also, we will allow the addition of the wicker tray and gift card to any order, not just a gift package. We will have electronic gift certificates, and two coffee clubs (Jamaican, and the regular Fresh Coffee Club) available as well. We expect all three of these changes to take place on 12/1/8, and are really excited to launch them.

Last but not least, the biggest change for us is that we are preparing to move to a new roasting facility shortly after the new year. We’ve finally outgrown our basement hideout in Winooski, and we’re moving back to Burlington! Our new facility is about four times as big, and will allow us to warehouse more coffees, take deliveries easier and ship packages for handily. Most importantly to Joe and I: we won’t be in a windowless basement!! I’ll post some pictures of the new spot as soon as we begin to fit it up.

Speaking of the basement, it’s time to go back and pack some orders. Please let us know what you think about the new website, and have a great Thanksgiving!

Tuesday, July 24, 2007

The Price of Excellence, Part I

Please excuse this interruption of the usually scheduled blog: Joe has been on vacation in Alaska for a couple weeks, and while I am down here roasting beans in his place I figured I could simultaneously hijack his blog and see what happens. Shhhh! Don’t tell him, and he might not notice…

As you can imagine while selling coffee for living, I field all kinds of questions about coffee every day. If they are technical questions about roasting, making espresso or the specific qualities of any particular bean, I immediately refer the person asking to Joe. He knows a lot more about that stuff than I do! I find that when I try and quote him, much of it gets lost in translation. More and more often though, and especially lately, people want to know about Jamaican coffee. Some questions include, but are not limited to, “is it really the best coffee money can buy?”, “why do you run out so often?” and “why is it so damn expensive?” So while I’m here “borrowing” Joe’s blog, I figured I could give a brief history of Jamaican coffee, and at the same time try and answer some of everyone’s questions.


A Brief History of Jamaican Coffee

Coffee was brought to Jamaica way back in 1728, while it was a British colony. The first governor, Sir Lewis Hawes, brought this addictive little bean over to see if it would take on the newly conquered island. Suffice to say that it did! For the next 200 years, coffee grew on the island and wasn’t considered anything special, although they did import quite a bit of it and it was the favorite of the Queen of England (the current Queen, Elizabeth II, only drinks Blue Mountain coffee).

By the early 1900’s Jamaican coffee was becoming recognized as some of the best coffee you could get into your cup. They started producing more and more coffee, and at some point after World War II the sheer volume they were producing was leading to poor quality as not enough attention was being paid to the important details of growing the crops. This led to the English government forming the “Coffee Industry Board of Jamaica” in 1953.

Jamaica would shortly thereafter become independent of the UK, but adopt the Industry Board into its’ fledgling constitution. From there, the current system quickly developed. The government created five co-operatives that every farmer in the region had to sell their beans to: Moy Hall, Wallenford, Mavis Bank, Langley and Silver Hill. The board started grading the beans on their shape, size and texture, creating 4 categories for the coffees: #1, #2, #3 and triage, from highest to lowest quality. After the farmers sold the beans to the co-ops, the co-ops would then process them, barrel them and sell them.

Why “Blue Mountain?”

The coffee is called “Jamaican Blue Mountain” because it is grown in the Blue Mountain Region of Jamaica. The Blue Mountain range gets its name from its’ low lying cloud cover, which forms a mist that often makes the trees on the mountain look green. Coffee grown in the region is required by law to be grown between 2000 and 5500 feet above sea level. The mountains reach 7500 feet in height, but the area between 5501 and 7500 feet is recognized as “preserved forest” by government law. The growing conditions in the Blue Mountain range are considered ideal by coffee growers world wide. Between the rich soil, heavy rainfall and easy drainage off the sides of the mountains, this coffee is basically perfect.

Why it is so rare, and expensive?
Click here for Part II...

Cheers,
Matt

Thursday, April 5, 2007

Morning Routine

How do you make your coffee? What role does coffee play in your life? Do you start your day in the morning by waking up early to get your cup of coffee and the morning paper? Or do you wake up in a rush, dash to the café, and grab a drip coffee to go?

I’m a lucky one, I wake up and begin the day with a cup of coffee and an article or two (usually just the weather and horriblescope). I can vary my coffee choices, since I have a couple different machines. I went on eBay and purchased a nice espresso machine for my home so I can gloat about it to my friends, saying, “My new machine makes better espresso than the machine at work”—no one cared. My other machine is one of our Bodum French presses.

I believe the French press is the best device to use. It's simple to operate, easy to clean, and small enough to fit in your cupboard. No dangling power cords, no “on” switch, free of paper basket filters and under-the-pot warmers that develop tetrahydroxycyclohexanecarboxylic acid (quinic acid - c7h12o6) in the coffee, which destroys a pot of coffee as badly as a percolator does.

The French press delivers a delicious cup of coffee full of natural coffee oils and particle suspension so you get the fullness of the body and crispness of acidity on your palate. Some folks don’t like the sediment in the bottom of the cup. I don’t drink the sediment. I did notice, however, that if I get a cup of drip coffee I automatically go for the sugar and cream, but this is not so with a French press coffee. With the French press, I enjoy the natural flavor characteristics much more the taste of sugar and cream. It’s laughable when a customer buys a $10 pot of Jamaican Blue Mountain and asks for some cream and a packet of Equal. But I just say, “Sure, no problem!”