Saturday, November 10, 2007

The Blog is Back!

Hello fans of Fresh Coffee! I realized last week that neither Joe nor I had made a post to the blog in over a month, so I decided to post an update on what’s been going on here in Vermont. Rest assured we didn’t forget about you, we have just been busy trying to make changes to our website.

I guess the most important (and evident) thing we’ve been working on is the new website, With the help of our web development team, EpikOne, we’ve built a new website, which we feel looks a lot better, and is easier to use for both our clients, and Joe and I. The site launched about 6 weeks ago, and has been going through a testing phase. We think we have worked out all the glitches, and recommend that everyone tries the site!

Some other things we’ve been working on are holiday gift options. We’ve always sold gift packages, but this year at the request of some of our customers, we are in the process of adding some new features. The gift packages will now come in nice, round wicker trays, and a gift card, making them a better looking present. Also, we will allow the addition of the wicker tray and gift card to any order, not just a gift package. We will have electronic gift certificates, and two coffee clubs (Jamaican, and the regular Fresh Coffee Club) available as well. We expect all three of these changes to take place on 12/1/8, and are really excited to launch them.

Last but not least, the biggest change for us is that we are preparing to move to a new roasting facility shortly after the new year. We’ve finally outgrown our basement hideout in Winooski, and we’re moving back to Burlington! Our new facility is about four times as big, and will allow us to warehouse more coffees, take deliveries easier and ship packages for handily. Most importantly to Joe and I: we won’t be in a windowless basement!! I’ll post some pictures of the new spot as soon as we begin to fit it up.

Speaking of the basement, it’s time to go back and pack some orders. Please let us know what you think about the new website, and have a great Thanksgiving!

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