As I mentioned in my last blog post, and as some of you might have seen on our mailing list, we are doing a promotion on Jamaican coffee for Father's Day. As expected, we're selling quite a bit of the coffee, so Joe roasted a couple batches this morning, and began teaching our new intern Ben about the coffee profiling process. I shot the video of the beans coming out of the drum and into the agitator and then panned over to show the roast profile on the roasting control unit. If you ordered Jamaican Moy Hall from us yesterday or through this weekend, this is most likely the batch of coffee you'll be getting.
If you're interested in learning more about Jamaican coffee, and why it is so expensive and hard to find, please check out these posts from last year:
The Price of Excellence, Part I
The Price of Excellence, Part II
Enjoy!
Matt
Showing posts with label blue mountain coffee. Show all posts
Showing posts with label blue mountain coffee. Show all posts
Friday, June 6, 2008
Monday, May 5, 2008
Mother's Day Coffee Sales!
It's almost Mother's Day and FCN has unveiled a new Mother's Day gift package. The package includes a pound each of Jamaica Blue Mountain: Moy Hall, Organic Colombia Reserva and Organic Sumatra. Three of our best coffees for Mom! You can check it out here!
We also took 20% off of the El Salvador, another one of our popular premium coffees.
Good news ahead: we have a new website design that will launch in about a week. We've been working on it for the past couple weeks, and it's ALMOST ready to launch. It's pretty exciting for us, and I'm hoping to have a sneak peak posted to the blog at the end of the week.
Saturday, April 19, 2008
VII
There is a new addition to the Fresh Coffee Now family! His name is VII (Seven!) and he is an English Bulldog. Joe got him about a week ago, and he has since move into our office, and spends much of his life curled up, sleeping under my desk. My fiance has been trying to convince me to get a puppy, and I've held out until now. VII might just put me over the edge,
however, as he is pretty much the cutest a
nd coolest thing I've seen in a long time.It's looking like it will be a good spring and summer here. We've got a new employee (Julia) and a puppy, and finally it's warm and sunny. I can't complain one bit!
In coffee news: we're looking forward to doing some major advertising on the FCN website starting in May. We might put Jamaican Blue Mountain coffee on sale for a couple weeks, and do some discounts on select gift packages.
Locally, City Market and Hunger Mtn. Coop are both serving our Mexico coffee as their Ice Coffee in their deli section. We will begin selling coffee in bulk bins at Fresh Market on Pine Street this Monday, and Outer Space, across the street from our warehouse, is now serving a couple coffees by the pump pot. I will post more about them next week...
Enjoy the weekend!
Matt
Monday, July 30, 2007
The Price of Excellence, Part II
Why is Jamaican coffee so rare and expensive?
Jamaican Coffee is often known to be the “rarest, most expensive” coffee in the world. Both the high price and rarity stem from the low-yield farms that are growing beans in the region. In the mid-fifties with the introduction of the Industry Board, farming for quality, not quantity, became the priority. That being said, the thing that hurts Jamaican coffee consumers the most is Japan.
That’s right, the little island that is the same size as California consumes more Jamaican coffee than everywhere in the world - combined. To be specific, Japan buys 90% of all coffee grown in the Blue Mountain region. The US, in comparison, buys 2% of the coffee, with the remaining 8% taken mainly by the UK and Europe. Why does Japan get so much you might ask? Because they are willing to pay for it! In America prices are now between $35 and $50 a pound for Jamaican coffee; in Japan try $60 to $75 per pound!
Another rumor is that in the early 60’s when Jamaica was almost wiped out by a hurricane (perhaps Hurricane Flora on 10/5/63?), Jamaica sold out the futures on a certain percentage of coffee in return for financial aid from Japan. This is total coffee conspiracy theory and I can’t back it up with facts. I have one friend that owns a farm in the Moy Hall co-op, which is how we source our coffee, and he’s never mentioned the hurricane. Until we get some evidence, it will just be something Joe and I talk about at the office, but it seems a likely story to me.
So, the moral of the story here is this: Jamaican coffee is amazing, but it comes in small quantities. If you like it, you’ve got to be willing to pay for it! The prices are going up steadily as word gets out and demand increases, but the farms yield the same amount of coffee (or less if they are damaged by hurricanes like 2 years ago with Hurricane Rita).
How to try Jamaican coffee: We offer Blue Mountain Mavis Bank coffee as of now, and are working hard to get some from the Moy Hall co-op. Give it a try and tell us what you think. I’d love to hear some feedback (hopefully positive) so I can convince Joe to let me post another blog sometime soon.
Cheers,
Matt
Jamaican Coffee is often known to be the “rarest, most expensive” coffee in the world. Both the high price and rarity stem from the low-yield farms that are growing beans in the region. In the mid-fifties with the introduction of the Industry Board, farming for quality, not quantity, became the priority. That being said, the thing that hurts Jamaican coffee consumers the most is Japan.
That’s right, the little island that is the same size as California consumes more Jamaican coffee than everywhere in the world - combined. To be specific, Japan buys 90% of all coffee grown in the Blue Mountain region. The US, in comparison, buys 2% of the coffee, with the remaining 8% taken mainly by the UK and Europe. Why does Japan get so much you might ask? Because they are willing to pay for it! In America prices are now between $35 and $50 a pound for Jamaican coffee; in Japan try $60 to $75 per pound!
Another rumor is that in the early 60’s when Jamaica was almost wiped out by a hurricane (perhaps Hurricane Flora on 10/5/63?), Jamaica sold out the futures on a certain percentage of coffee in return for financial aid from Japan. This is total coffee conspiracy theory and I can’t back it up with facts. I have one friend that owns a farm in the Moy Hall co-op, which is how we source our coffee, and he’s never mentioned the hurricane. Until we get some evidence, it will just be something Joe and I talk about at the office, but it seems a likely story to me.
So, the moral of the story here is this: Jamaican coffee is amazing, but it comes in small quantities. If you like it, you’ve got to be willing to pay for it! The prices are going up steadily as word gets out and demand increases, but the farms yield the same amount of coffee (or less if they are damaged by hurricanes like 2 years ago with Hurricane Rita).
How to try Jamaican coffee: We offer Blue Mountain Mavis Bank coffee as of now, and are working hard to get some from the Moy Hall co-op. Give it a try and tell us what you think. I’d love to hear some feedback (hopefully positive) so I can convince Joe to let me post another blog sometime soon.
Cheers,
Matt
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