Friday, June 6, 2008

Roasting Jamaican Coffee (on Video!)

As I mentioned in my last blog post, and as some of you might have seen on our mailing list, we are doing a promotion on Jamaican coffee for Father's Day. As expected, we're selling quite a bit of the coffee, so Joe roasted a couple batches this morning, and began teaching our new intern Ben about the coffee profiling process. I shot the video of the beans coming out of the drum and into the agitator and then panned over to show the roast profile on the roasting control unit. If you ordered Jamaican Moy Hall from us yesterday or through this weekend, this is most likely the batch of coffee you'll be getting.

If you're interested in learning more about Jamaican coffee, and why it is so expensive and hard to find, please check out these posts from last year:

The Price of Excellence, Part I

The Price of Excellence, Part II


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