Fair Trade at a glance...

I've been doing a bunch of in-store demos lately, where I basically meet customers at supermarkets, IGA's and co-ops, and give info about and sample of our coffee away. One of the most common questions I get relates to Fair Trade coffee. People want to know what it's all about.

I'm going to post a link to a blog post from last year, that is something all of our customers need to read. The Fair Trade movement is a big deal, not just in coffee but for all products that offer it, and I encourage everyone that reads this blog to learn more about Fair Trade, pass on the info to friends and family, and act upon what you read.

Here's the link to the old blog post entitled Fair Trade 101.

There is a video under the "About Us" section of the Fresh Coffee Now website that discusses Fair Trade. Click here, and then scroll down and look to the right, to view it.

Thanks!
Matt